The Boring AppSec Podcast S2E08 - Ankita Gupta

The eigth episode of Season 2 is out now! In this episode, we chat with Ankita Gupta. Ankita is the Co-founder & CEO of Akto, an API Security company. Before starting Akto, she was a director of Clevertap. She has had various roles, from being a software engineer at Snapdeal to being an investment analyst at JP Morgan.

Key Takeaways

• Understanding customer needs is crucial for product development.
• A strong co-founder relationship is vital for startup success.
• Buyers in cybersecurity are more mature than in other industries.
• Marketing should focus on product differentiation.
• Iterate marketing positioning continuously based on feedback.
• Networking is important, but building a customer base is essential.
• Cybersecurity tools are often purchased through structured processes. Social media is crucial for enterprise SaaS marketing.
• Branding requires a clear representation of the product's value.
• API security is a growing concern that needs addressing.
• LLMs can revolutionize the way API security is approached.
• It's essential to iterate and experiment with AI technologies.
• The market for API security is significant, even if not immediately recognized.
• Startups should not shy away from basic use cases with LLMs.

We hope you tune in and, if you like the episode, please do subscribe!